How To Market Your Music More Effectively
Knowing how to market your music is considered to be THE most important thing that can be done for your music business as well as your music career as a whole. You know it’s something that must be handled and when you’re not making efforts to understand how exactly to market your music better then you should know that, at the minimum, nothing serious will ever happen in your music business career.
The first thing to ask yourself is whether or not you’re currently managing the most basic elements of a highly effective music marketing campaign.
What do After all by this?
To begin it’s important to assess where you’re at right now and determine whether or not you know and understand exactly what the basic components of an effective music advertising campaign are? Let’s face it, if you plan on making a name on your own in the music industry it’s important to realize you’ll be investing plenty of your personal time and money into your music career. If you’re certain your absolute goal is to mold your music talents into a true “music business” and you have no doubts about the career path you’ve chosen… then you’ll want to be as efficient and productive as possible possibly be.
Most indie bands and musicians whether from the Rock, HIPHOP, Folk or any genre for that matter, tend to work on just a few of the three essential requirements of effective music marketing. For example most musicians are excellent at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have grown to be stupid simple for today’s musician.
On the other hand, requesting the sale is occasionally handled effectively but is commonly approached hap-hazardly and without a formula or the necessary accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the market. Unfortunately, applying only one or even two of the key components minus the essential third element in a music advertising campaign won’t bring in maximum returns for enough time invested. This just isn’t how to market music effectively.
Don’t get me wrong, getting your name out there and partaking in conversations with fans could be cool, even self gratifying and it’s really definitely better than not doing anything at all, but imagine how much more effective you’d be if you visited work on many of these essential marketing aspects of your music business armed with a formula and a pin-point focused purpose.
THE ANSWER To Ineffective Music Marketing
The bottom line is that whenever you break down the ins and outs on how to market your music effectively, it becomes apparent that as a musician, it is important to discipline yourself to focus on the elements which are most productive for your music business growth. Immersive Divided in an easy to follow process these elements of music marketing and music promotion essentially consist of a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps essential to communicate your musical message to them. All you do should create a knowledge for you as well as your music at all times. Approach this with precision and a company direction and your music business foundation will undoubtedly be solidified for years to come.
Step #2 – Interact with Your Audience: I mentioned earlier how stupid simple it is for connecting with fans today. Instagram, Facebook, Twitter, YouTube and the countless other online “hangouts” make this process a breeze. Once you have laid the initial groundwork and you’ve made your audience aware of exactly what you have to offer, work on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect along the way. Your fans and contacts want to know that you’re for real. That you value them. You are here for the long-haul. Making connections with them and keeping them involved in your growth process will ensure this happens for you.
Step #3 – Sell Your Stuff (Require the sale): This one is vital. If you don’t have products to sell… you DON’T have a music business. Attempting to create a steady, consistent cashflow for your music business is paramount to your long-term success. Entice fans to invest their money and buy your stuff and the others of your music marketing processes will flow and flourish so much easier.
Yes! It’s EASIER IN THEORY
I recognize that it’s simpler to talk about these things than it is to create them happen in your job but this is exactly what the music business is centered on so incorporating these processes into your music business campaign is crucial, or you merely won’t last long enough to make dent in the music world.
And that’s not what we wish for your music career… is it?
Again, it might seem easy enough to map these things out on paper nevertheless, you that a lot of bands and musicians will see a hundred and one methods to screw this up.
You’ll either spend too much time on creating awareness and connecting with your audience but then neglect to ask for the sale. Or you’ll require the sale solution to often and forget about connecting together with your people. I mentioned earlier that it is cool to get all gung-ho, get busy, and head on out there and do a bunch of music marketing, but if you’re not touching all three elements of this process on how best to market music, then you’re missing the boat and more importantly… you’re fans will not be “feeling” your vibe. They just won’t connect with you on a deeper level. Without connection, there is no sales and without sales, you don’t have a music business.
Don’t Fall Into the Marketing Music Business Trap
You’ve seen them. They’re all over the place. Lame pr announcements that musicians love to distribute nowadays. These press releases are posted and sent to my inbox on a regular basis with headlines like: “Johnny Come Lately, the Latest Album Release from the 123 How To Rock & Roll Band”. Go ahead… admit it. You’ve probably sent out something like this yourself at one time or another.
Unfortunately there are some issues with this spray and pray technique that’ll be blatantly obvious when you stack up a headline like this against my 3 step process. See the news release handles the “Creating Awareness” aspect and also touches lightly on the “Selling Your Stuff” step but it fails to connect and that my friend is really a no no. It’s 100% self interested and sadly, it’ll fail every time it’s used.
Fans and media see through this. All of the band wants may be the money. For some unknown reason the band is expecting us to head on over to the link contained in their press release and click on the buy button. But where’s the connection? What about the awareness we are in need of BEFORE they ask for the sale?
How To Market Your Music More Effectively